Pricing Plans: Creating a One-Time Payment Plan

The Pricing Plans app offers several different types of plans and packages. These include: One-time payment plans, Free plans, and recurring payment plans.

One-time payment plans are a great way to give your regular clients access to exclusive premium services and content, or hidden site pages.

Before you begin:

• Make sure to add the Pricing Plans app to your site.

• To sell plans on your site, you must connect a payment provider. Wix offers a variety of providers for you to choose from.

• You can have up to 75 active pricing plans at the same time.

• Once you create a pricing plan, it is not currently possible to delete it. You can vote for this feature here. You can, however, hide or archive your plans as necessary to create new plans.

Step 1 | Create the pricing plan

One-time plans are a great way to reward your regular clients as they use more of your services. Connect premium services or content to your plans as a way to reward returning clients.

Read an example of how one business used Pricing Plans

Mark runs a fitness center. Using Wix Bookings, he's created a variety of weekly classes and coaching sessions. He shares content with his followers through his popular fitness blog and hosts lively discussions on his site's forum. Lately, Mark added a new page to his site where he offers healthy meal plans. He's made this site page and his blog into Members Only pages, to limit access to paying members.  

Now Mark wants to create his pricing plans. He decides to offer clients the following:

1. Silver Membership: A monthly gym membership that offers unlimited access to all classes (Wix Bookings services).

2. Gold Membership: A monthly gym membership that offers unlimited access to all classes + access to his blog, his meal plan page, and a private forum category reserved for paying members.

3. 6-Class Package: Access to 6 personal training sessions for a reduced price.

To encourage potential clients to try his gym, Mark also created a week-long free trial plan, so clients can try before they buy.

To create a pricing plan:

1. Go to Pricing Plans in your site's dashboard.

2. Click + Create Plan.

3. Enter the plan name.

4. (Optional) Enter a brief description of the plan.

5. Add benefits under List what's included in this plan.
   Note: What you enter here displays the benefits. It does not connect Wix services or content to the plan.

Step 2 | Connect benefits to your plan

Once you have created your plan and listed the benefits included, you can connect services and content to the plan.

The benefits available to connect to your plan vary according to what you have on your site. For example, if you have Wix Bookings services, you see the option to include them. If you have no relevant content or services, you do not see the Connects & Manage Benefits section.

To connect benefits to your plan:

1. Scroll down to Other benefits.

2. Select the checkbox next the services or content types you want to include.

3. Add the relevant details (e.g. the specific services that are included)

Note:

You can connect site pages only after you finish creating your pricing plan.

Step 3 | Set the price and duration of your plan

Set how you want to charge for your pricing plan and how long it should last. Consider offering a price break to encourage clients to commit to your one-time payment plan.

To set the price and duration of your plan:

1. Select One-time payment in the Pricing options section.

2. Enter the plan Price.

3. Select the relevant duration from the Length of plan drop-down. You can select Custom to enter your own duration.

1. (Optional) Charge a setup fee:Click to enable the Charge a setup fee toggle.
   Enter the amount under One-time setup fee.
   Enter the name for the fee under Setup fee name.
   Note: We are in the process of releasing this feature and it's not available to everyone yet.
   

Step 4 | Adjust your plan's settings

After entering your plan's details, pricing and benefits, adjust its settings. Make your plan more flexible by letting clients choose their start date or cancel the plan if needed. Create a policy to explain how your plan works and how your clients can get the most value from it.

You can also add custom form fields to collect more info during checkout, and a Thank You page to personalize the experience.

To adjust your plan's settings:

1. Scroll down to Settings.

2. Choose how you want to adjust your plan's settings:

Limit to a single purchase

Enable the Limit 1 purchase per person toggle so customers can only purchase this plan once. If they try to purchase it again, they receive a notification that they can only purchase the plan once. 

Note: Enabling this toggle affects only future purchases. Clients can still repurchase the plan before the restriction applies, or you can manually add them to their previous plan even with this option enabled.

Allow plan cancellation

Enable this toggle to allow clients to cancel their plan subscriptions by themselves in their personal My Subscriptions page. 

Notes:

For this to work, your site must have the Wix Members Area and the My Subscriptions pages.

Let clients choose their start date

Enable the Let people set start date toggle to let clients choose when their plan starts.

Add a plan policy

Create a policy for your pricing plan that appears on the checkout page. This could include any legal requirements, details about your renewal policy, and so on.

Note: There is a 3,000-character limit for plan policies. Shorter plan policies appear at checkout. Clients can access longer plan policies using the link under the checkout.

To add a plan policy:

1. Click Add next to Add a policy.

2. Write your terms and conditions in the field provided.

3. (Optional) Enable the Policy checkbox toggle so clients have to agree to your terms and conditions before completing checkout.

4. (Optional) Enable the Checked by default toggle to automatically tick your policy checkbox for clients.
   Note: Make sure to check any legal requirements regarding policies, terms, and conditions in the country where you sell your plans.

5. Click Save.

Add custom form fields for clients to fill

Add a custom form field to your checkout form to gather more information from your customers. It can include specific contact details you need, a checkbox, drop-down or multi-choice field.

1. Click Select next to Collect additional info at checkout.

2. Click + Create Form.

3. Drag and drop the form field onto the page.

Thank you message

Add a message you display to customers after they purchase one of your plans. The message also includes a button, which can lead to your site's home page or any other page.

1. Click Edit next to Customize a Thank You page.

2. Enter a title for your Thank You page.

3. Add the message you want this page to display.
   Tip: You can add links to direct customers to additional products, services or plans that may interest them.

4. Enter your Button text.

5. Choose where the button directs customers to:Home Page: When they click the button on the Thank You page, your customers return to your home page.
   
   Other page: Direct customers to a specific URL, such as your services or products page or a landing page.Enter the Page URL.
   

3.  Click Save at the top to finish creating your plan.

(Optional) Step 5 | Enable guest checkout

You can allow visitors to your site to buy your pricing plans without signing up or logging in, using guest checkout. This is useful if your plans include offline benefits, or if clients don't want to register as a site member. It's also a great way to attract new clients who aren't sure they want to commit right away.

Important:

Guest checkout isn't available for plans that include online content and services. Visitors need to sign up as members of your site to gain access these plan benefits.

To enable guest checkout:

1. Go to Settings in your site's dashboard.

2. Click Pricing Plans Settings.

3. Click the Checkout tab at the top.

4. Enable the Guest Checkout toggle at the bottom to let people buy a plan without signing up or logging in to your website.

5. Click Save.

What's next?

Why not create a coupon to promote your new plan? Click the More Actions icon  next to your new plan in the Pricing Plans dashboard. Learn more about creating coupons for pricing plans.