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Wix Stores

The 10 Essential Steps to Creating Your Online Store

Welcome to the world of eCommerce. This article will guide you through the 10 essential steps you need to create your store.

Screenshot of a sample Wix site with Wix Stores

Tip:

Though these steps are numbered, feel free to do them in any order. Remember, you can go back anytime to edit your settings or add more products.

Step 1 | Create products & product options

A great place to start is with store products. If your products have different options, such as sizes or colors, don't forget to add those up as well.

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Products

There are two types of store products: physical items or digital downloads (e.g. PDFs, image files, etc.). Physical products can be sold as one-time purchases, or as part of a subscription model.

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Product Options
If your product comes in different sizes, colors, materials or other variations, be sure to add product options so customers can choose the option they want. You have the option of tracking inventory for each variant.
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Product options Learn more

Step 2 | Create categories & display them on separate pages

Categories let you group similar products so they can be displayed together on your site.

Screenshot of a sample site menu with submenu items

Tip:

If you sell only one type of product or a small overall number of products, you may choose to display all your products together in one "Shop" page.

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To create and display categories on different site pages you must create the category, add products to that category, then go to the Editor to display them.
Tip: Just creating the product categories does not automatically display it on your site.

Update: We're in the process of releasing the new Category Page. If you don't have the new category page, you can manually create a page linking to all your categories.

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Step 3 | Enter your site settings

Enter all the basic details needed for your site to function smoothly. These include the email address where you'll be contacted, your location, language, and currency.

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Click Settings, and then enter your information (address, language, etc.) in the General section. If you have employees or partners, go to the Roles & Permissions section to give them limited access your site.

Screenshot of the Wix dashboard menu with the SEttings tab outlined.

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Step 4 | Choose shipping, local delivery, & pickup options

Time to figure out how to get your products to customers. For each location you want to sell to, set up any or all of the following options:

  • Shipping: Ship products to customers.

  • Delivery: Hand-deliver to customers who live in your area.

  • Pickup: Allow local customers to pick up products from any of your physical locations.

Screenshot of the delivery method section of the Checkout Page in a Wix site

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Wix stores has a wide variety of shipping rules to suit every kind of store, from flat rate shipping to rates that vary by weight and more.

Note: You can also offer customers the choice of paying more for faster delivery (e.g. Express Shipping).

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Step 5 | Set up tax

Make sure to set up tax collection to comply with local tax laws.

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You can manually enter how much tax you need to collect and from customers or you can set up automated tax collection with Avalara.

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Step 6 | Set up payment providers

Before you can start selling products, you must set up a way for customers to pay you.

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Connect at least one payment method so you can start selling. Choose from:

  • Wix Payments

  • Credit card payment providers

  • PayPal (which can also be used to process credit card payments)

  • Payment providers that let customers pay in installments (where available)

  • Manual (offline) payments

  • and more

The payment options available vary according to where you are located.

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Set up a payment provider. Learn how

Step 7 | Choose additional checkout and store settings

Click the Settings tab in your dashboard to access additional settings. In the Checkout section, you can customize your site's Checkout Page. Note that these setting update the Checkout Page for Wix Bookings and Wix Restaurants Orders too, if you use them.

The Products & inventory section has additional customizations specific only to Wix Stores merchants.

Screenshot of part of the Settings page in the Wix dashboard

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Step 8 | Design the look of your store

Edgy, classic, funky.... whatever your look, you can customize the design of your site to get the perfect style for your brand.

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Select layouts, colors, and fonts to match your look and be sure to check out all the other settings that can be customized.

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Step 9 | Customize your members area

The Members Area is where your customers can view upcoming and past orders, edit their saved addresses and credit cards and more.

Screenshot of a site with Wix Stores with the Members Area drop-down expanded

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Customize the Members Area design so that it matches the rest of your store.

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Step 10 | Upgrade and go live

It's time to go live. Make sure to follow these last steps so customers can make purchases.

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Tip: Connect a domain to give your site a professional look. Learn more

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