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Setting up your store

Wix Stores: About Wix Stores

Wix Stores gives you all the tools you need to create a sleek, professional online store and grow your eCommerce business. Sell your own physical or digital products or expand your offerings by adding dropshipping items. You can display products in stunning galleries, accept secured checkout, and sell on multiple sales channels.

To get started, browse through our designer templates; many come with Wix Stores already installed. If not, you can easily add Wix Stores to any of them - they're fully customizable. Get started

Screenshot of the Wix templates page, displaying store templates

Create your store products

Build your online store by adding products. Sell physical or digital products and add up to 15 images, GIFs, or videos so customers see what you offer. You can even create your own store gift cards.

Screenshot of a sample product in a Wix store

Expand your product list with dropshipping

Dropshipping is a great way to build your product selection without having to create, manufacture, store, and ship those products yourself.

To get started, connect to a dropshipping or print-on-demand service and select the products you want to add to your store. When a customer buys a product, the dropshipper ships the product directly to the customer. Learn more

Dropshipping options include:

Customize your storefront

Set up your online store just the way you want using the countless design and customization options.

Screenshot of a sample category page in a Wix Store

Here's just some of what you can do:

Product display customizations

Select the Category Page, or a gallery, and then customize it. You can add:

  • "Quick View"

  • Product option selection

  • Product filters

  • Sorting options

  • Pagination or infinite scroll

Product page customizations

Display as much or as few details as you like, or add any of the following:

  • Related products gallery

  • "Buy Now" button

  • Product info tables

  • Display a price per unit

Personal customer member pages

Encourage repeat purchases by letting customers save their personal information. You can offer customers any of the following:

  • Wishlist

  • My Orders page

  • My Addresses page

  • My Wallet page

Screenshot of a sample product in a Wix store

Tip:

Your store is fully optimized to look great on mobile.

Provide customer incentives

Keep your customers engaged by offering them incentives. Options include:

Get ready to start selling

Set your store up behind the scenes so you can go live.

Secure online payment

Offer customers secure online checkout. Wix pre-selects the optimal payment providers (e.g. credit / debit cards, PayPal, Wix Payments, etc.) for your region. Choose the ones that work best for your store.

Shipping, local delivery, and pickup

Select which regions you ship to, then set shipping rates for each. Choose the best way to calculate shipping for each region:

You can offer shoppers in a region one shipping option or a variety (e.g. Standard Shipping, Express Shipping).

Screenshot of the delivery method section of the Checkout Page in a Wix site

Tax

Simplify tax collection by using Avalara automated tax. Avalara calculates tax based on up-to-date tax rules. When tax rates change in regions where you collect, they're updated automatically in your store.  Learn more

Take and manage online orders

Manage your orders and track inventory. Add tracking numbers to orders you fulfill, print packing slips, and cancel and refund orders, if needed.

Sell in multiple sales channels

Expand your market: Start selling products on social media and other sales channels.

Screenshot of Google shopping search results

Find out about new features

Wix stores is adding new, advanced features all the time. To keep up-to-date, we invite you to visit our store features article from time to time.

Find out more about Wix Stores:

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